Shukuru Couture was created as a way to bring beauty, grace, and gratitude into the lives of the everyday woman. As a teenager, she was a social Butterfly always attending the latest parties and events. Just like the socialite women in her family, her stylish aunts and cousins, she too desired to feel and look unique and special. However, she couldn’t find clothing that truly spoke to who she was. Hence she started designing her own clothing and tailoring for others. Over time her friends and family loved her looks so much she created her own fashion line to help others find their unique style.   

Fast forward 15 years and Shukuru had become one of the largest African American Muslim brands around, selling out fashion shows and inventory at every show and pop up! Shukuru Couture set the trend for modest fashion in the United States. Helping everyday women to feel graceful and beautiful no matter the occasion. 

Over the years the brand has had its ebs and flows and despite having such a high trajectory it became difficult for my mother to sustain the growth of the brand while simultaneously raising 5 children. 

Today, with her daughters at the helm we aim to re-brand Shukuru Couture as household name uttered by those who seek to be the beauty in the world. By creating a new versatile fashion line as well as a new virtual  custom order model Shukuru will stick to its roots of making women feel and look beautiful where ever that may be.